Horam based Great Out-tours goes nationwide with its nature focused learning franchise

29th March

new franchisees gather around a table

New franchisees attend their induction workshop

The Great Out-Tours, based in Horam, recently celebrated the launch of its national, nature based learning, franchise business. The first cohort of franchisees attended a two day induction training at Woodside, Environmental Education Centre, Horam. This first group came from as far afield as Nottingham, Bristol and North Somerset, and as local as the Ashdown Forest

The Great Out-tours was established in 2011, with the goal of developing a Primary School after school club activity syllabus, designed to appeal to all year groups. It was created after considerable research, trial and evolution and named the  ‘Four Seasons Activity Programme’. In 2012 it was rolled out to the Wealden area Primary Schools.  Many readers will have children who have attended the popular after school clubs run by John. The clubs have been a great success, with many children in the Wealden area experiencing and enjoying a range of nature based activities from woodcraft and nature spotting to lamb feeding and goat petting; but always with the emphasis on learning.

John Brooksbank, Founder, and better known as ‘Farmer John’ to his school club audience, commented:

“This programme is a structured educational digest of practical activities, sharing with young children, that most precious of gifts – the power to appreciate our natural world by sight, sound, scent & touch.

“In the beginning I ran all of the activities, but as demand quickly increased I had to find  like minded co-workers to support the club activity. I was incredibly lucky to find a great team of individuals who have gone on this journey with me. Drawing on their expertise is a key part of supporting the new franchisees.

“We are now in our eighth consecutive year of  The Great Out-Tours and its popularity is at an all-time high!”

first recipient of franchisee certificate

The first Great Out-Tours franchisee receives her license certificate after completing her induction

Jess receives her certificate

Jess, Nottingham franchise, receives her certificate

The creation of a new business – the franchise opportunity

In 2016, following ongoing resounding popularity of the Wealden schools ‘Four Seasons Activity Programme’ the time was right for The Great Out-tours to consolidate the years of development and move into the business of franchising. It is now actively promoting both nationwide and Sussex area franchises with extremely reasonable start up costs and high financial reward potential.

Franchisees benefit from tailored induction learning programmes, which cover all aspects of running a successful Great Out-tours business. Apart from the classroom and practical learning they are supported on an ongoing basis; they also have access to the tried and tested activity materials, course plans and fun merchandise.


Anyone interested in learning more about this exciting and rewarding business opportunity, can fill in the online enquiry form and take a moment to look at the introductory presentation by clicking Find out more about becoming a franchisee 


Woman and children at the training centre

All staff are comprehensively trained in child centred development, care and supervision, with a heavy emphasis on health and safety


Woman helps young child to drill wood

A trainee franchisee practices teaching the skill needed to safely drill wood

Work Opportunities

There are also opportunities within the Great Out-tours to join the Instructor Team. This is a close knit group of experienced countryside practitioners, who deliver the burgeoning Primary education level ‘after school clubs’ and ‘in-school workshops’.  All staff are comprehensively trained in child centred development, care and supervision, with a heavy emphasis on health and safety. The Great Out-tours is committed to safeguarding, protecting and promoting the welfare of children they work with.

Every instructor holds DBS (Disclosure and Barring Service), Child Safeguarding and First Aid certification.

“We pride ourselves on recruiting talented individuals who hold a strong knowledge, experience and passion within farming, environmental & child centred wild wood crafting ‘fields.” John explained.

We are also keen not to lose those children  who have a clear passion for the outdoors.  So once they leave their primary school to embrace secondary school education, we invite them back to initially ‘volunteer assist’ at our after school clubs. They are encouraged to take part in the excellent ‘Duke of Edinburgh’ award scheme, through which they can attribute their Great Out-Tours work experience toward the scheme’s Bronze, Silver and Gold award levels. The dedicated work commitment at clubs from these talented teenagers, is rewarded with paid support instructor club work roles, which ultimately can develop into full time Great Out-tours career opportunities.